Marketing
MARKETING CAMPAIGNS • COLLATERAL • SPONSORSHIPS • SOCIAL MEDIA • BRANDING • ADVERTISING & PR • PRODUCT MARKETING
Marketing Campaigns
Project Spotlight: Slalom’s 15th Anniversary
In celebration of Slalom’s 15th Anniversary (and as the company was founded in Seattle) our marketing campaign included:
On-site client appreciation events
Email campaign
Employee celebration
Client Event at SoundersFC match
Custom graphics at SoundersFC match
Seattle Times ad (print & digital)
Collateral
Skilled in designing visually engaging and strategically aligned collateral (including content, messaging, and design)—to strengthen brand presence and support sales efforts.
Examples of include product brochures, specification sheets, proposals, mailers, business cards, newsletters, blog posts, webpages, and more.
Sponsorships
Negotiated marketing sponsorships and contracts—most notably the Slalom Experience with SoundersFC (2016-2019).
The Slalom Experience was an exclusive set of 15 restaurant-style tables adjacent to the pitch, available for purchase at every Sounders FC home match. At the time, this was one of the most up-close-and-personal experiences available at a professional sports stadium in the US.
Social Media Marketing
Develop and execute social media strategies to enhance brand discovery and customer engagement. Manage end-to-end content creation—including graphic design, caption writing, scheduling, and CTAs—while actively engaging with followers on clients' behalf to grow audience and increase engagement.
Skilled in the following platforms: Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and X.
Branding
Created and implemented brand guidelines—developing logos, typography, color palettes, and other visual elements—to ensure a strong and consistent brand identity. Applied brand guidelines across graphics, social media, print, and digital materials to maintain visual cohesion and reinforce brand recognition.
Advertising & PR
Managed local advertising and PR initiatives, speaking engagements, etc. for Slalom’s Seattle market.
Submitted for and secured local awards for office and employees:
Puget Sound Business Journal 40 Under 40 (2014 & 2015)
Puget Sound Business Journal WA Best Workplaces (2014 & 2016)
Seattle Business Magazine 100 Best Companies to Work For (2015)
Product Marketing
Drove the strategic rebranding of Lumicor’s product offering. Responsibilities included:
Customer and market research
Product development
Product positioning and messaging
Marketing materials and sales collateral
Website refresh
Managing product launches
Sales training
Trade show management
Successful rebranding, new products, and strategic marketing efforts contributed to 25% increase in year-over-year sales.
Project Spotlight: Luminous by Lumicor is a solid surface solution intended for horizontal and vertical applications. Developed for visual impact using Lumicor’s Spectrum Color Technology, the rich colors of Luminous create dramatic installations that captivate the senses. The versatility of luminous makes it easy to add a splash of color to any application.
